“Tending the soil ensures crop yields – even for 8 billion people”
“LOOKING AT THE SOIL ENSURES PRODUCTIVITY – EVEN FOR 8 BILLION PEOPLE”
Agronomist Alexander Rube has been with Humintech since June 2022. As an assistant to the management, he is responsible for coordinating marketing as well as planning and implementing trade fairs, meetings and press conferences. In addition, he supports the renewal of the company’s internal structure as well as the product approval processes in Germany and Europe.
Key challenges
“The agricultural sector is incredibly broad and addresses major topics that affect us today. Global population growth, climate change, environmental protection – agriculture has a major impact on how these questions can be answered in the future.”
He came to agriculture rather by chance – for the desired medical studies, he could already earn credits through studying agricultural sciences, which will be counted after waiting semesters. But the agricultural sector turned out to be much more exciting than he thought. After various internships on farms, he eventually stuck with it.
Only diversity breaks the dead end
“We need to pay more attention to the soil, be open to innovation; understand that the complex problem of food security can only be solved through diversity in management. Diversity in the fields – more different crops, more intercropping, multi-purpose fields such as agroforestry systems – and underground – more microorganisms, more humus.”
Born in the Börde region of Hildesheim, Alexander Rube also stayed in the south of Lower Saxony to study agricultural science, complete a master’s degree in Agribusiness and then work in the field service of a fertilizer manufacturer. So his move to work at Humintech was very convenient for him. “The region in the southwest of Düsseldorf was my favorite,” he says happily.
Every business is unique
In addition to internal events at Humintech, he is present at German trade fairs and also answers questions from customers and interested parties at his desk. “These are mainly application questions. Every farm is unique with its soils, crops, processes and machines. For example, in eastern Germany, the farms are much larger than in western Germany. They have larger machines and the structures are designed for maximum efficiency. Products that work well elsewhere do not necessarily work as well on their farms. That’s why we always provide individual advice.”
Which product does he find particularly interesting? “Humicraft,” he answers directly. He already has several tests for the current year. The combined product of leonardite, brown algae and amino acids promises to be particularly versatile – and variety is exactly what Alexander Rub likes about farming.
